The Loyalty Product Specialist will provide support in planning, executing, measuring, and optimizing Loyalty and CRM-based activities and offers related to our rewards program. Primary responsibilities include operational management for loyalty offers and rewards management, insights development, and loyalty program fulfillment execution. Through this they will identify member-centric opportunities, process improvements, quality control and cost reduction opportunities. This person is expected to be an integral part of the Loyalty team by driving flawless execution while helping to identify opportunities, and actively partnering with other departments and outside vendor partners.

Some benefits for this role include: 

• 401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
• Annual STI (Short-Term Incentive/Bonus) based on company and individual performance
• Health, Dental, Vision insurance
• Company-paid Life Insurance, with supplemental insurance options available

1. Oversee the day-to-day execution, testing, maintenance, monitoring, and reporting of Loyalty offers, promotions, and surveys. Maintain the Loyalty calendar to ensure all stakeholders have a clear understanding of promotion details.
2. Collaboratively gather and build detail boards and offer sheets of all Loyalty offers and rewards for Category Management, Marketing, Accounting, Pricebook, IT and third-party vendors.
3. Create, schedule, and deploy member rewards and loyalty email campaigns. Compose and distribute Loyalty offers and rewards to field associates, with additional weekly, monthly and quarterly updates as required.
4. Work alongside Sr Manager of Loyalty Program and CRM team to execute, analyze, and report on targeted marketing campaigns/personalization sprints.
5. Contribute to planning and actively lead execution of loyalty program promotions and rewards.
6. Continuously partner with and support Loyalty and Merchandise Category Managers and Food Service & Beverage Category Managers to ensure monthly Loyalty offers are submitted and launched in accordance with processes, approvals, etc. while meeting necessary deadlines.
7. Point-of-contact for field management and home office leadership in identifying and addressing Loyalty related customer concerns and issues.
8. Daily collection, monitoring, and reporting on budgeted offers and rewards while keeping a keen eye on funding caps and product limitations.
9. Collaboratively lead the administration of Loyalty sweepstakes including rules development, promotion/execution specifics and winner communication.
10. Maintain close relationships with cross-functional stakeholders including Retail Operations, NCC, IT, Marketing, Accounting, Pricebook, Third-party vendors, and others to ensure clear, regular communication with loyalty stakeholders.
11. As necessary, work closely with internal and external partners ie. Marketing, Category Managers, and outside agencies to coordinate and publish content on the Company app to align with brand standards.
12. Support the administration of app configurations as necessary (i.e., store hours and amenities).
13. Perform other related duties as required or assigned.

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Individual must be a self-starter and can work in a team environment with the flexibility to work under changing deadlines. Convenience-store and/or Loyalty experience a plus.

EDUCATION AND EXPERIENCE

1. Broad knowledge of such fields as accounting, marketing, business administration, finance, etc.
2. Equivalent to a four-year college degree, plus 2 to 4 years related experience and/or training or equivalent combination of education and experience.
3. Prefer experience with a convenience store brand and / or a multi-brand portfolio company
4. Proficient in Excel. SQL is nice to have.
5. Prefer experience with Loyalty platforms ie. Paytronix